ABOUT BROADWAY
“Broadway is a well-known steakhouse in Utrecht, founded in the 1980s and owned ever since by Onno Zwart and Chris Faassen. The restaurant has a very loyal customer base, including local businesses and tourists. Broadway combines a casual atmosphere with a focus on quality and service, bringing guests back time and again.
Led by experienced co-managers Jillis and Sybren, the team runs smooth services every day and is known for the quality of its meat and hospitality. Jillis, restaurant manager: “What I am most proud of is how smoothly our evenings run. We know in advance who is coming, plan our staffing accordingly, and guests leave happy.”
CHALLENGES: LIMITED VISIBILITY AND INEFFICIENT TABLE MANAGEMENT
Smooth operations were not always a given. Broadway previously used another reservation system, which offered limited visibility into table occupancy and end times. This made it difficult to turn tables efficiently or fill gaps in the schedule. Adjusting reservations and managing peak periods took a lot of time.
“Previously, we could only see who had reserved when for each individual table. The timeline in Guestplan makes everything much clearer,” says Sybren, co-manager. The restaurant also needed a system that would let staff move tables around for optimal occupancy and efficiency.
SOLUTION: EFFICIENCY AND FLEXIBILITY WITH GUESTPLAN
Guestplan was implemented with a focus on efficiency and flexibility. Jillis, restaurant manager: “The timeline really is a game changer. You can immediately see where the gaps are and move reservations easily.” Important Guestplan features that Broadway values:
- Visual timeline: immediate insight into available tables and peak periods
- Table turns: automatic and manual options to make optimal use of tables
- Flexible end times: adjusting reservations to optimise guest flow
- Integrations: connections with partners such as Lightspeed, Bonnie and other systems
- Guest-focused features: support for specials, packages and terrace reservations
RESULTS: SMOOTHER OPERATIONS, HAPPY GUESTS
Since switching to Guestplan, Broadway has seen significant benefits. Jillis: “Guestplan keeps even our busiest evenings running smoothly and gives us the control to make sure every guest has a great evening.” Concrete results:
- More efficient management of tables and reservations during busy evenings
- Less manual work and a clearer overview for the team
- The ability to plan multiple sittings and maximise revenue
- A better guest experience through clear communication about end times and availability
CONCLUSION: FOCUS ON GUESTS, NOT LOGISTICS
Broadway shows how a modern, flexible reservation system not only streamlines internal operations but also contributes directly to the guest experience and revenue. By choosing Guestplan, the restaurant can focus fully on what really matters: happy guests and a full restaurant.
